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Dollarama focuses on growth following solid Q2 results
MONTREAL — Dollarama has opened 93 net new stores in the past 12 months, including 22 during the second quarter ended Aug. 4, for a total of 828. This accelerated growth helped drive sales for the quarter, which increased 16% to $511.3 million from $441.0 million in the prior-year quarter.
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Belk’s multichannel campaign draws 220,000 registrants
Southern retailer Belk drew in nearly 220,000 registrants through daily prizes and giveaways in its “Belk’s 125 Days of Prizes” campaign.
Belk partnered with mobile, social and digital engagement provider ePrize to power the sweepstakes across a microsite, Facebook and mobile channels. The multichannel campaign, which aimed to promote Belk’s 125th anniversary and to increase consumer engagement with the brand, exceeded Belk’s expectations for engagement across digital channels.