Charming Charlie won over by analytics

Houston – Charming Charlie is establishing a “single version of the truth” across multiple business units, including merchandising, store operations, planning and finance, using the ARC Merchandise Analytics solution from Manthan Systems. The solution is designed to deliver real-time merchandise and performance insights across the retail enterprise.



Prior to installing ARC Merchandising Analytics, Charming Charlie depended on spreadsheets to combine disparate systems data for reporting purposes. This process required the availability of technical resources to perform labor-intensive data manipulation to deliver retail reporting. As a result, the IT team was performing data dumps to support numerous reports required across the business and consequently, reports did not reflect real-time data.



“With Manthan’s solution, members of our merchandising and operations teams can build their own dashboards and reporting views specific to their requirements without placing an IT request,” said Jay Nayak, senior director of IT applications at Charming Charlie. “Individuals can slice and dice data, perform rollups and drill-downs, filter by attributes and interact with views to drive down to real-time insights on the fly. It’s not a mere improvement to our previous reporting processes, it’s a complete transformation in how to we analyze data.”