Data & Analytics

Mountain View, Calif. -- Best Buy was the most effective retail brand overall during the 2013 back-to-school advertising season for the second year in a row with an average Ace Score of 561, performing 15% higher than its retail peers, according to TV and video advertising data from Ace Metrix.

Office Depot was the second most effective back-to-school retail advertiser with an average Ace Score of 540.

San Jose, Calif. -- Adobe Systems Inc. is upgrading Adobe Target, an element of the Adobe Marketing Cloud, with aims of easing the optimization of digital marketing efforts. The new solution features a completely redesigned, touch-based interface, as well as a step-by-step framework, with built-in best practices, for creating and implementing A/B testing and targeting activity.

By Greg Slusser, [email protected]

A case on the California Supreme Court’s docket questions whether or not a common law duty requires retailers to have automated external defibrillators (AEDs) ready to use in stores to treat sudden cardiac arrest, which strikes about 380,000 Americans each year and is the leading cause of death in the U.S.

SANDPOINT — Traffic to specialty retailer Coldwater Creek dropped in July leading to lower-than-expected sales for the second quarter ended Aug. 3. The company is taking several steps, including bringing in a new chief marketing officer, in an attempt to turn things around. 

Consolidated net sales for the quarter were $149.7 million, compared with $163.7 million in second quarter 2012. Net sales from the retail segment were $118.6 million, compared with $129.9 million in the same period last year. 

MONTREAL — Dollarama has opened 93 net new stores in the past 12 months, including 22 during the second quarter ended Aug. 4, for a total of 828. This accelerated growth helped drive sales for the quarter, which increased 16% to $511.3 million from $441.0 million in the prior-year quarter.

Southern retailer Belk drew in nearly 220,000 registrants through daily prizes and giveaways in its “Belk’s 125 Days of Prizes” campaign. 

Belk partnered with mobile, social and digital engagement provider ePrize to power the sweepstakes across a microsite, Facebook and mobile channels. The multichannel campaign, which aimed to promote Belk’s 125th anniversary and to increase consumer engagement with the brand, exceeded Belk’s expectations for engagement across digital channels.

Pundits and the media have cast showrooming at various times as either a scourge to brick-and-mortar retailers or as a death knell — another proverbial nail in the coffin.

There’s no question that showrooming, where shoppers browse products in a store and then purchase online, is a threat to retailers like Target that have a significant investment in real estate and physical stores.

However, less publicized is the fact that showrooming is also the greatest opportunity for retailers.

Minneapolis -- Christopher & Banks Corp. reported a loss of $265,000 for the quarter ended Aug. 4, narrowed from a $2.2 million loss in the year-ago period. Sales edged up 1% to $104.2 million from $103.4 million, and same-store sales climbed 7.7%.

Under the leadership of CEO LuAnn Via, the company is in the early stages of a turnaround, with store openings on tap for both fiscal 2013 and a longer-term three-year period.

Houston – Charming Charlie is establishing a “single version of the truth” across multiple business units, including merchandising, store operations, planning and finance, using the ARC Merchandise Analytics solution from Manthan Systems. The solution is designed to deliver real-time merchandise and performance insights across the retail enterprise.

Boston -- Restructuring and investment firm Gordon Brothers Group has acquired oil and gas appraisal company Appraisal Systems, and will use the acquisition to propel the launch of GB Energy Partners.
 
GB Energy Partners combines the energy expertise of Gordon Brothers Group, Emerald Technology Valuations and ASI into one comprehensive appraisal and disposition platform.