Data & Analytics

Hudson’s Bay measures incremental ROI of printed offers

Despite the digitization of most customer-facing communication, printed flyers are still an important promotional vehicle for many retailers. By analyzing terabytes of offer-, store- and item-level sales data for products promoted in its weekly flyers, Hudson’s Bay Company (HBC) is determining the true incremental return on printed promotions and optimizing the efficiency and effectiveness of its flyer-based marketing efforts for its Hudson’s Bay stores.

U.S. retailers increasingly tapping into global markets via online efforts

Demand for American brands around the globe is getting bigger every day. There are currently more than 2 billion prospective global customers, and about 25% of the traffic from U.S. retail sites comes from international shoppers, according to industry experts, with Canada, Australia, the United Kingdom, Russia and Hong Kong currently the top international markets for U.S. retailers.

Wal-Mart, Carrefour and Costco take top spots in ranking; Amazon continues to move up

It’s easy these days to get caught up in the frenzy as online sales growth outpaces total retail sales growth. But let’s not lose sight of an important fact: The physical store still remains the most crucial brand touchstone for shoppers. It’s also where the overwhelming majority of retailers still rack up their volume. And according to nearly every reputable forecast, that isn’t likely to change anytime soon.

Harris Teeter’s shareholders voted to approve the previously announced merger agreement among Harris Teeter, Hornet Acquisition and Kroger.

Approximately 98.6% of the votes cast were in favor of the agreement, representing approximately 82.5% of Harris Teeter’s outstanding common stock as of Aug. 22.

The National Retail Federation showed its Christmas spirit on Thursday by releasing a holiday forecast that calls for sales to increase 3.9% to $602 billion and assumes the President and Congress will be able to resolve their differences.

NRF’s forecasted growth rate of 3.9% is a solid figure and well above the 3.3% average growth rate of the past 10 years and ahead of last year’s 3.5% gain. In addition, the trade group’s Shop.org digital division forecast that online sales would grow between 13% and 15% to roughly $82 billion.

Supermarket chain Raley's is teaming up with a web portal that offers discounts to members of the chain's loyalty card program.

Aisle50 announced the partnership with the California-based chain, which will offer it at all its 120 Raley's Bel Air and Nob Hill Foods locations. Aisle50 works by allowing customers to purchase items online and then pick them up in the store, receiving discounts using their loyalty cards.

IBM has acquired Xtify Inc.,a leading provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers. Financial terms are not being disclosed.

The acquisition will help extend IBM's mobile capabilities to digital marketers across all industries ranging from retail to citizen engagement in the public sector through cloud-based services.

Former Walmart executive Mark Trowbridge has joined supply chain technology provider Park City Group as one of the firm’s senior advisors.

Trowbridge spent 16 years at Walmart where he launched the Neighborhood Market store and a merchant leadership rogram to recruit and train buyers, according to a press release announcing his new role at Park City Group. He still lives in Bentonville. Trowbridge’s new responsibilities include developing business solutions, consulting and expanding efforts in the retail channel.

Newell Rubbermaid is consolidating its marketing efforts and picking one lead creative partner and one lead media-buying partner to help oversee the company’s global advertising and promotion investment.