Data & Analytics

By Bill Loller, VP, IBM Smarter Commerce

The mobile revolution has ushered in a new era in retail shopping, transforming the experience into a quick, easy and hyper-personal exchange which is all conducted from the touch of a mobile device. As the trend and spending power behind online shopping continues to grow, brick-and-mortar locations are tasked with finding ways to incorporate mobile technology into the in-store experience in order to stay relevant, competitive and alive.

George Taylor, a University of Pennsylvania Wharton School professor, came up with a theory called The Hemline Index in 1926. The theory identifies women’s hemlines as a leading economic indicator. Rising hemlines indicate that stock prices will begin to rise in the not-to-distant future. Falling hemlines indicate the falling stock prices and economic decline.

Plano, Texas – Financial woes continue to plague embattled J.C. Penney Company as hedge fund Perry Capital cut its stake in the retailer by nearly half, selling nine million shares of Penney stock last week.

Washington, D.C. -- More than half (55%) of all retail-related Internet time in June 2013 originated on smartphones and tablet devices combined, compared with just 45% originating from desktop devices. According to a report produced in partnership by the National Retail Federation (NRF) with comScore and The Partnering Group and released at Shop.org's Annual Summit, smartphone Internet usage in June 2013 totaled 44% of retail Internet minutes, up from 17%in June 2010. Tablet internet usage accounted for 11% of total minutes on retail sites.

Deerfield, Ill. – Net earnings for Walgreen Co. soared in both the fourth quarter and full fiscal year 2013. Net earnings during the fourth quarter totaled $657 million, an 86.4% increase from $353 million in the same quarter a year ago, while net earnings for the full year rose 15.2% to $2.5 billion, from $2.1 billion.

Bentonville, Ark. -- Sam's Club will open its newest club at 460 S. Weber Road in Romeoville, Ill., on Oct. 3. The Romeoville club will become the 21st Sam's Club in the Chicago area.

Los Angeles – Halloween shoppers age 18-34 are seeking online promo and coupon codes. According to the new Trend Report on the shopping behavior of young adults for the upcoming Halloween holiday from BluePromoCode.com, 49% of young adult Halloween shoppers use promo codes when purchasing costumes online and 57% stated their decision to purchase a costume was effected by the availability of a retailer’s coupon code.

Hoffman Estates, Ill. – Sears Holdings will integrate the Netpulse One digital platform into its FitStudio by Sears online fitness offering.

FitStudio by Sears is an online community providing resources such as exercise programs, video workouts, and expert advice. NetpulseOne will enable FitStudio to deliver an enhanced customer experience by providing the ability to connect to fitness equipment, mobile apps and personal fitness devices as well allowing FitStudio members to set goals and participate in challenges and events.

New York -- Apple is the most valuable brand in the world, replacing Coca-Cola, which held the top position for 13 years, according to an annual study by brand consultancy Interbrand.
 
Apple’s brand value jumped 28% to $98.3 billion, followed by Google, with a brand value of $93.3 billion. Coca-Cola, which has held the top spot since Interbrand issued its first Best Global Brands report in 2000, fell to third place, at $79.2 billion. (The top 25 brands are ranked below.)
     

By Jim Hogan, [email protected]