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Shop.org: Holiday online sales to jump 13%-15%
Washington, D.C. – The National Retail Federation’s Shop.org expects holiday sales to grow between 13%-15% from last holiday season to as much as $82 billion.
“Online and mobile continue to be a leading area of growth for retailers. In this economy savvy, cost-conscious consumers go to the web to do their research and get the best bang for their buck,” said NRF president and CEO Matthew Shay.
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The Price is Right
Doubling your store count is the type of growth most retailers seek. So 38-unit, Louisiana-based grocery retailer Rouses didn’t complain back in 2007 when it upped its store count in Louisiana and Mississippi from 15 to 32 by purchasing the regional Sav-A-Center chain from A&P. However, for a family-owned business that had previously grown organically, this sudden spurt in its number and distribution of stores created a few issues.
