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New study touts why California wins with Walmart
Walmart Supercenters in California benefit communities by supporting additional job creation, small business growth and more robust sales tax revenues, according to a new economic impact report.
The study was conducted by economist Lon Hatamiya of the Hatamiya Group and the results were announced by Walmart, which is sure to cause opponents of the company to question the validity of the results. That said, key findings of the study show the following: -
Overstock adapts to Google search engine changes
Overstock said that it’s still adjusting to changes Google made to its search engine algorithms, which reduced the online retailer’s ranking in some search results during some periods. As a result, the company has had to emphasize other marketing channels, such as sponsored search.
Although sponsored search has generated revenue growth for the company, Overstock said that the move also incurs higher associated marketing expenses as a percentage of revenue than it had to pay prior to Google making its changes.