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Report: 60% of Millennials will share personal info with brands
Chicago – Sixty percent of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information. According to a new study from Mintel, even for the most private of information, at least 30% of Millennials who claimed they would not provide it said they would do so after receiving an incentive offer (i.e., a $10-off coupon toward their next purchase), whereas for Baby Boomers only 13% could be swayed by these same type of incentives.
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Family Dollar partners with EPA Energy Star
Matthews, N.C. -- Family Dollar Stores Inc. has joined EPA’s Energy Star program as an Energy Star partner. Through its voluntary partnership with the U.S. Environmental Protection Agency’s Energy Star Program, Family Dollar will work to improve energy efficiency and sustainability and reduce greenhouse gas emissions through a strategic, corporate energy management program that will help preserve the environment for future generations.