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Marsh Supermarkets to launch first iBeacon platform for new Apple Watch
Indianapolis -- In what is described as the first iBeacon-wearable integration at retail, Marsh Supermarkets and inMarket have announced the deployment of a closed-loop iBeacon platform that will enable Apple Watch users to receive interactive alerts and other content on their devices based on their proximity to the beacons. The platform will be rolled out throughout Marsh’s 75 stores.
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Retail Rap: The Brandscape Ahead
While there were some reported ups and downs over the course of last year’s holiday shopping season, the early takeaway is that the season was, in the end, positive. While we’ll have to wait for hard numbers for more detailed insight, and while definitive conclusions might be a bit much to draw at this point, it does seem to me like the increased length of the ever-expanding holiday shopping season didn’t have any appreciable negative impact.

