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Is Amazon Prime’s Fee Hike a Savvy Move or a Potential Crack in its Armor?
By Tom Caporaso, CEO of Clarus Marketing Amazon Prime’s recent decision to raise its annual membership fee probably didn’t come as a surprise to anyone within the online retail or subscription e-commerce industries. The company had been talking about increasing its subscription fees by $20 to $40 since at least January, so the biggest news might have been the price point Amazon chose. -
Back-End Standards Support Front-End Omnichannel Success
By Melanie Nuce, VP. Apparel/General Merchandise, GS1 US On a Saturday late in December, days away from Christmas, Saturday Night Live’s resident Weekend Update host offered an insightful quip about the state of retail. Toys “R” Us announced this week that its stores will remain open for 87 straight hours leading up to Christmas. Not to be outdone, the Internet announced that it will be open all the time, always and forever,” he read, followed by roars of laughter from the live audience.