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Survey: Marketers value personalization
Dayton, Ohio – Personalization has become something of a “family value” for marketers. According to the Teradata 2015 Global Data-Driven Marketing Survey, 90 % of marketers say making marketing individualized is a priority.
They want to move beyond segmentation to true one-to-one personalization in a real-time context. Faster, more accurate decisions are key benefits of using data for nearly two-thirds of respondents.
Other findings include:
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DD’s Discounts president departs
Dublin, Calif. - Doug Baker, who served as president and chief merchandising officer of Ross Stores’ DD’s Discounts division since 2011, is leaving the company. A specific reason has not been given.
The senior merchandising executives at DD’s Discounts will report to Ross executive chairman Michael Balmuth while the company conducts a search to fill this position.