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Survey finds that three-tiered loyalty program structure is outdated
Nearly one-third (32%) of United States and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study recently released by Colloquy.
Colloquy's research reveals that the familiar gold, silver and bronze tiering system no longer works. The study shows the three-tiered structure is outdated as a way for brands to keep their customers engaged — sometimes creating confusion rather than inspiring loyalty.
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Pinterest takes Promoted Pins to next level
Back in September, Pinterest unveiled plans to experiment with Promoted Pins. Now, the social media site is working with a small group of brands in the U.S. to roll out a paid test in its search and category feeds.
“These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback,” said product manager Julie Black, adding, “so that Pinterest continues to be a great experience for everyone.”