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Session Spotlight: Roofing
The differences in available roof materials, insulation and installation took center stage at the SPECS session, “Under Roof: Advanced Roofing Design, Practices and Management A to Z.”
The speakers, Richard Justinn and Thomas J Taylor, from GAF Materials, also discussed roofing trends and strategies for selecting the right manufacturer and contractor.
In choosing a manufacturer, the speakers said the considerations should include: -
Consumers want social connection with retailers
San Diego – Consumers are using social media to connect not just with high school classmates and former flames, but with retailers. According to Interactions’ latest Retail Perceptions report, “Social Media: Invest to Impress?”, more than 75% of social media users expect retailers to have a social media presence, and 42% prefer to shop at retailers that connect with them through social media.

