Data & Analytics

By Douglas H. Meal, David T. Cohen, and Lisa L. Rachlin, Ropes & Gray LLP

Retailers, like all businesses, constantly seek to learn more about their customers in order to serve them better. In Tyler v. Michaels Stores, however, the Massachusetts Supreme Judicial Court recently ruled that a simple step taken by many retailers to help achieve this goal – collecting the ZIP codes of their customers at the point of sale – can in some circumstances violate Massachusetts’ consumer protection statute.
   

Los Angeles – Shoppers are setting a budget for Mother’s Day spending this year, according to a new survey from PriceGrabber. Results of the 2013 Mother’s Day Survey show that 52% of consumers plan to spend less than $100 on Mother’s Day gifts, with flowers the most popular gift selection.

The survey of 6,824 US online shopping consumers also shows that 23% of shoppers will spend $100-$249, while 12% will spend more than $250 and 13% do not have a budget in mind.
 

Austin, Texas -- The bond is growing stronger between retailers' marketing and IT departments, and investments and activity in marketing-related IT projects are on the rise, according to a new study from EKN. More than 60% of the survey respondents indicated that the number of IT projects focused on marketing initiatives will increase in 2013 over last year.
    

San Francisco — Mobile solutions provider Moovweb has added fashion retailer Charlotte Russe to its list of customers using its cloud-based experience platform.
 

Woonsocket, R.I. -- CVS Caremark Corp.’s first-quarter earnings rose a better-than-expected 23% as new generic drugs and demand for flu medications helped the company’s profitability. The chain narrowed its 2013 guidance to reflect higher-than-expected performance.

For the first quarter, CVS earned $956 million, up from $776 million in last year's quarter.   

Companywide revenue slipped 0.1% to $30.76 billion, but exceeded the $30.36 billion that Wall Street expected.

El Segundo, Calif. -- Big 5 Sporting Goods Corp. reported upticks in net income, sales and same store sales for first quarter fiscal 2013. Net income grew from $156,000 to $7.5 million.
     
Net sales were $246.5 million, up from $218.3 million a year earlier, while same-store sales rose 10.5%. First quarter sales improved despite the negative impact of the calendar shift of the Easter holiday, when the retailer’s stores are closed.
       

New York -- Walmart is emphasizing e-commerce for growth, said Neil Ashe, the chain’s president and CEO of global e-commerce, said during an investor presentation Wednesday morning.

 

Columbia, S.C. -- Golfsmith International is opening its first South Carolina store, in the state capital of Columbia, with a grand opening celebration on May 3 to May 5.
   
The 23,500-sq.-ft. store is part of Golfsmith's aggressive growth strategy in the Carolinas. Adding to its current Raleigh location, the company recently expanded with new stores in Charlotte and Greensboro — with another new store opening in Myrtle Beach later this spring.