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Charlotte Russe optimizes mobile shopping experience


San Francisco — Mobile solutions provider Moovweb has added fashion retailer Charlotte Russe to its list of customers using its cloud-based experience platform.

Charlotte Russe, which operates more than 500 stores in the U.S. and Puerto Rico, has a customer demographic focused on 18-25-year-old females. The retailer saw a dramatic spike in mobile-based traffic to its site in the last year. It will work with Moovweb to create a streamlined mobile shopping experience that will give its customers a more efficient way to find, preview and purchase fashions and accessories directly from their smartphones.

“Our customers spend their entire lives on the phone and have embraced mobile in a huge way; she is using her mobile socially in-store, at home and on the go as a replacement for the traditional desktop site,” said Kim Miller, senior VP of e-commerce at Charlotte Russe. “We approached the mobile site project with a simple goal: deliver an amazing customer experience that not only takes full advantage of features from the desktop site our customers are already familiar with, but also allows us to deliver an amazing mobile experience.”

The Moovweb experience platform gives businesses the capability of going mobile by unifying their Web and mobile development. Using Moovweb’s site virtualization and transformation technology, a business’s mobile sites and apps inherit and stay in sync with a desktop site’s content, features and business logic. The approach allows businesses to have their mobile capabilities up and running in a matter of days, rather than in months.

“Businesses are facing daunting technology choices as they move to take advantage of the mobile revolution and global brands are recognizing that old development approaches simply aren’t working anymore,” said Mitch Bishop, CMO of Moovweb. “Retailers like Charlotte Russe have a huge opportunity to deliver amazing mobile experiences that keep customers coming back for more. Our next generation approach to post-PC development enables companies with a powerful platform for growth.”

Moovweb’s clients include Macy's,, Sur la Table, Golfsmith, Vitacost, Kroger, Accenture, Cox Communications, Chico’s and Sharpie.

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