Data & Analytics

Costco is trying to increase its membership base in Canada with an innovative social media campaign.

The warehouse club retailer has launched a customer referral program twinned with social media that uses technology from a firm called Buyapowa.

The campaign launched this week in partnership with Proctor & Gamble and will allow Costco members to win $20 of P&G Goods for every friend they refer to Costco to become a member. All successful referrers will be shown on a leaderboard, with additional P&G prizes awarded to those when the promotion ends.

By Gitte Amstrup Sandlykke, chief marketing Officer, Targit

The success or failure of any business in this crowded and complex marketplace comes down to whether business goals are met – maintaining customer loyalty is chief among them. However, many retailers are beginning to confuse loyalty with promotions, loyalty cards and awards, undermining brand equity rather than building stronger ties with their customers.

Seattle – Nordstrom Inc. missed Wall Street expectations with declining profit in the first quarter of fiscal 2015, although the department store retailer beat expectations for sales, aided by impressive e-commerce results.

Net earnings were $128 million, down 8% from $140 million the same quarter the prior year. The impact of the Trunk Club acquisition in August 2014 and ongoing entry into Canada reduced earnings.

San Jose, Calif. – In one more sign the long-discussed eBay-PayPal split is really on its way, PayPal has announced it will trade on the Nasdaq stock exchange under the symbol “PYPL” once it is spun off from parent company eBay. PayPal was initially founded as an independent company in 1998 and joined eBay in 2002.

PayPal intends to become a platform for a world in which all commerce is performed digitally.

Fast-growing retailer shoes.com is on track to generate $300 million in sales after reporting a blockbuster first quarter.

In its first quarterly financial report since consolidating three online businesses under one platform, the company reported an increase in gross revenue of 89% to a record $60 million and a 129% increase in revenue from repeat customers. Gross profit margins remained robust at 44%.

Vancouver -- Fast-growing Canadian online footwear retailer Shoes.com has reported record first quarter. In its first quarterly financial report since consolidating three online businesses under one platform, the company reported an increase in gross revenue of 89% to $60 million and a 129% increase in revenue from repeat customers.

Gross profit margins remained robust at 44%.

Dollar General is making a difference in the lives of its customers and their communities with another massive donation to literacy programs.

The retailer’s Dollar General Literacy Foundation has awarded more than $5.8 million in grants to support adult, family and summer literacy programs to approximately 720 schools, nonprofits and literacy organizations across the 43 states Dollar General serves.

What does your company do?
Ship2MyID is a patented shipping enablement platform that allows consumers to ship products to others without the need of the receiver’s mailing address. The world is going social and mobile. However, neither carry mailing addresses.