Data & Analytics

Profitero, a leading global provider of online insights and e-commerce intelligence for retailers and brands, has appointed Keith Anderson as VP, strategy and insights, as part of its strategy to further expand into North America.

In this newly created role, Anderson will lead the continuous innovation of Profitero's online solutions, helping retailers and brands gain a deeper understanding of their online presence to optimize their online and in-store sales.

IID, a cybersecurity company that provides the platform to easily exchange cyber threat intelligence between enterprises and governments, has expanded its executive team with the addition of Bob Dunne as VP of sales.

Dunne will oversee IID's global sales team, which is focused on helping support the growing demand for its platform to exchange cyber threat intelligence, ActiveTrust.

Amazon’s reputation as the online low price leader has come under attack from opponents of its dynamic pricing model and now a new tool from Savings.com is designed to help shoppers thwart the online giant’s algorithms.

PriceJump is the creation of Savings.com, a Web site that contends it gives shoppers the best deals on everything they want. The new service instantly compares Amazon product prices to prices around the web, dispelling the myth that Amazon always offers the best deals, according to Savings.com.

The concept of “programmatic shopper marketing” is transforming the ways brands engage with shoppers to drive sales, and creating a new set of skills for marketers to master.

Scholastic is unveiling a new multi-platform series, TombQuest, which includes five books by Michael Northrop and an online game.

TombQuest is aimed at eight- to 12-year-olds and is an addition to Scholastic’s three previous multi-platform series, which have published some 22 million copies since the first launched in 2008, and the accompanying websites have 3 million registered users.

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Atlanta – Aaron’s Inc. on Tuesday said it plans to close 44 underperforming stores in the third quarter of fiscal 2014 and continue other cost-reduction initiatives in response to disappointing core business performance. The electronics, furniture and appliances rentals retailer also revised its earnings guidance downward for the second quarter.

The company praised the performance of its recently purchased Progressive Finance unit.

San Francisco -- Splunk Inc. announced that British retailer John Lewis is using Splunk Enterprise to deliver operational and customer insight across the retailer’s website.

Originally selected to search and alert on John Lewis’ IT infrastructure, Splunk Enterprise is now also used for digital intelligence through real-time analysis of data from e-commerce platforms to better understand purchasing trends, improve customer experience and drive higher conversion rates.

San Diego -- Certona, a provider of real-time omnichannel personalization, was selected by Steve Madden to deliver integrated, hyper-personalized experiences to its customers as they browse, share and purchase their favorite footwear and accessories.

Austin, Texas -- Revionics, a global provider of end-to-end merchandise optimization solutions, announced that Fairway Group Holdings Corp., parent company of Fairway Market, will renew its Revionics price optimization license for three years and expand the agreement to include the use of the company’s promotion optimization.