Murad marks 25th anniversary with first stand-alone retail boutique

Murad, the skin care brand founded by Howard Murad, plans to open in October the company’s first official stand-alone retail boutique.



The freestanding store, which will serve as Murad’s global flagship retail location, will be located in Los Angeles. The opening of the 1,500-sq.-ft. store front coincides with the celebration of Murad’s 25th anniversary this year.



In addition to offering the full range of Murad’s products, the store will offer services and activities to provide customers with a personalized, engaging and informative experience at every touchpoint.



“Helping as many people as possible to achieve healthy skin and live happily is one of the goals on which I have based my research, my medical practice and my life. It is also the reason I began making skin care products in the first place,” stated Murad. “The store is meant to be a place to empower people to not only look better through topical care, but to live better through proper nutrition and supplements, and feel better through emotional self-care and stress management . My hope is that our store will serve as a place where our customers can bridge the gap between beauty and health by giving them the tools and inspiration they need to make every day choices that support their overall skin health.”



The flagship location will offer guided skin care applications, consultations, and YouthCam Evaluations using a high-definition camera to measure lines and wrinkles, age spots and sun spots, and inflammation. In addition, an interactive art wall will be featured prominently in the store, and customers will be encouraged to create their own digital works of art and share on social media.



To support the company’s growth plans, Murad recently signed a 12-year lease to relocate the corporate office. Having outgrown its current location, Murad will move to a brand new 45,000-sq.-ft. global headquarters in El Segundo, Calif. The new office will be completed September of this year. Murad’s Flagship Spa will remain in its current location; however, the entire 7,000-sq.-ft. space will be significantly upgraded over the next year, the company stated.