Data & Analytics

Top marketers at Neiman Marcus and Home depot were among a group of marketing executives recognized by the CMO Club this week.

The CMO Club, established to celebrate the marketing industry's brightest leaders and to provide a forum to share their successes with other CMOs, determined four winners in various categories.

Starbucks Corp. is reportedly seeing value in a new addition to its drive-through order windows.

According to Bloomberg, Starbucks is rolling out video screens to 2,400 drive-through lanes in stores across the U.S. during the next 12 months. In one major differentiator from the drive-through screens found at many quick service chains, Starbucks screens will feature a real-time audio/video feed of the barista taking the order.

Images of items the customer orders will appear on the screen to ensure they are placed correctly.

More Americans are planning holiday-related purchases this year than in 2014, and those who plan to shop will spend more over a longer period of time, according to the International Council of Shopping Centers.

It’s officially fall and, for retailers, this means holiday shopping season is right around the corner. For most, the season is marked by increased sales, both on and offline, and an opportunity to tap the highly profitable demographic of holiday shoppers. Likewise, it’s a chance for merchants to explore new markets and test new locations for possible retail site development.

One of the world’s largest C-store operators is searching for a new CFO as the company expands its reach in the southern United States with a deal to buy 18 convenience stores operating under the Texas Star brand.

Alimentation Couche-Tard Inc. announced that Vice President and Chief Financial Officer Raymond Paré has resigned. It also announced a deal to acquire 18 convenience stores in the Souhwest, which will be converted to the Circle K brand and will continue to sell Shell and CITGO-branded fuel. The deal is expected to close by next April.

Instead of sending holiday cards, retailers with physical stores may want to send texts, instead.

According to the new seventh Annual Holiday Research Study from e-commerce technology platform MarketLive, 78% of shoppers are likely to visit a store as a result of a text promotion or alert via mobile device.

In addition, 56% of shoppers look for gift ideas on social sites like Pinterest, and 55% are now comfortable with sharing their preferences with retailers in exchange for convenience and personalized product recommendations

Whole Foods is creating a new collection of business applications with a key technology partner that are said to be unlike anything on the market.

That’s a bold claim and to back it up the nation’s leading organic and natural grocery chain is partnering with cloud-based business application provider Infor to develop a new enterprise platform called Infor Cloudsuite Retail.