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Store pickup is in, Black Friday is out this holiday season
A new holiday shopping survey reveals major disruptions in holiday shopping traditions, largely due to digital engagement.
Deloitte’s 30th annual holiday survey of consumer spending intentions and trends finds that some shopping traditions are losing their luster.
Key findings from the survey of more than 4,000 U.S. consumers include:
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How Target, Loblaw keep up with the connected consumer
Two leading retailers highlighted different aspects of their digital customer experience efforts at the recent SAP Retail Forum in Miami.
Keri Stelle, director, Target Technology Services, said Target Corp. is trying to modify its entire corporate culture to respond to changing needs of the new digital customer in a session titled, “Who is the Evolving Target Guest?”
“It’s not just about Mom anymore,” said Stelle. “Today, the entire family wields influence over the retail purchase.”

