Data & Analytics

Single adults, a lucrative demographic that now comprises half the U.S. population, continues to be overlooked or misrepresented by U.S. marketers and retailers, according to a report by retail marketing agency TPN and market insights firm C+R Research.

The study, "Millions of Singles, Billions at Stake: The Rise of the New Independents," busts myths and stereotypes to help brands and retailers understand, engage and celebrate singles.

The world’s biggest online shopping holiday got off to a roaring start in China.

In the first 90 minutes of the “Singles Day” sale, which kicked off at 12 midnight in Beijing on Nov. 11, total sales exceeded $5 billion, Alibaba reported. About 74% of sales were from mobile phones.

Estimates are that annual shopping extravaganza could reach as high as $11 billion in sales.

Specialty fashion retailer Vanity is trying to make visiting its stores as rewarding an experience as possible.

It would take a pretty big event to cause Nordstrom, Saks Fifth Avenue, Bergdorf Goodman, Saks Off 5th, and Neiman Marcus to all align their online discount offers.

Singles Day, coming up on Nov. 11, is just that size of an event. Once an informal celebration of the Chinese singles dating scene, Chinese e-commerce giant Alibaba formally turned Singles Day into a shopping holiday in 2009. The occasion generated gross merchandise volume of more than $9.3 billion on the Alibaba Alipay mobile and digital payment platform alone in 2014.

Online retail sales continue to increase – both in absolute terms and as a percentage of total retail sales. The fact remains, however, that online commerce takes place in what is essentially a one-dimensional transactional venue.

Excess energy consumption in retail can exceed 30%, which means there is a huge opportunity for savings that many retailers s have not yet fully explored.

Retailers spend nearly $20 billion annually on energy expenses, according to the U.S. Environmental Protection Agency. By saving just 15% from optimizing operations and eliminating waste, we can save $3 billion as an industry.

Specialty home furnishings retailer Z Gallerie has long operated a catalog and e-commerce site along with 57 physical stores, but the Los Angeles-based chain wants to update for the omnichannel era.

Thus Z Gallerie has selected the full suite of Aptos retail solutions in a full-service Software-as-a-Service (SaaS) model to help the retailer streamline, optimize and integrate its omnichannel retail operations, while supporting new means of engaging with its customers.

Everyone wants to know how Walmart can compete with Amazon in e-commerce when the latter doesn't really make money at it. According to Ad Age, "The more Walmart does to differentiate itself from Amazon and offer a better value proposition, the more it will succeed," she said. "The more it focuses on price and value, the more it can compete." But it's a very long game. [Ad Age]