Data & Analytics

By Scollay Petry, OtherLevels

Top of mind for retailers wanting to better engage with shoppers in their brick-and-mortar locations this holiday season are in-location technologies (e.g. beacons) and the personalization tactics they make possible. According to MediaPost, about 20% of retailers already use iBeacons, while 54% plan to implement the technology by 2015. With the promise of immediacy and “in-store engagement,” others undoubtedly will jump on the beacon bandwagon soon.

A stronger than average flu season helped Rite Aid post an increase in same store sales for January.   The company reported a 4.8% increase in same-store sales for the four weeks ended Jan. 24. Rite Aid's January front-end same-store sales increased 2.9%.  

Neither a surge in online sales nor a rebounding U.S. economy has been enough to lift Ikea, as the global furnishings retailer reported flat profits for 2014.

Ikea, which operates 315 stores in 27 countries, said net profit for its fiscal year through August rose 0.4% from the previous year to $3.76 billion, far slower than the 3% growth the retailer logged last year, and its 8% growth in 2012.

Analysts say the results show that IKEA is sticking to its strategy of lowering prices and broadening its e-commerce offering.

Sluggish traffic and weak performance in the consumer electronics segment led Hhgregg to post a 6.3% drop in same store sales in the third quarter.

The retailer reported a loss in profits from the prior year period and missed Wall Street expectations for both profit and revenue. Hhgregg posted a net loss of $86.9 million, compared to net income of $5.05 million, which was a wider loss than projected by analysts.

Overstock.com rode the wave of e-commerce during the holidays to an 18% increase in profits.

The online retailer said fourth-quarter revenues rose 18.3% to $470.4 million as the e-commerce heavyweight increased its average order size to $159.

The retailer also said its gross margin increased by 0.2% to 18.2% due to improved warehouse efficiency, lower inbound freight costs and reduced credit card fees.

Tractor Supply pulled off double-digit sales growth for the fourth quarter and full year ended Dec. 27, 2014, a picture that CEO Greg Sandfort attributed to balanced progress.

Amazon’s Prime membership seemed to be the golden ticket to stronger sales for the e-commerce giant in the fourth quarter.

San Mateo, Calif. -- A pair of veteran retailers were among the most popular store sites on Facebook during the 2014 holiday season. Sears was the most popular U.S. department store, while Walmart.com was the most popular mass merchant store site, according to a study by Searchmetrics.

The Searchmetrics study analyzed the number of weekly Facebook likes, comments and shares for pages from the websites of nine top US department stores and three mass merchant stores during November and December 2014.

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By Amy ter Haar