Data & Analytics

Delivering an excellent in-store experience to customers is no easy task for retailers. In addition to ensuring your employees are offering exceptional customer service, you need to consider how shoppers will perceive every aspect of your store environment, including lighting, music, floor plans and merchandise display. But in determining how to create an optimum in-store environment, don’t forget one of the most important factors that can positively influence the customer experience—scent.

With all the attention focused on generally strong online holiday sales during “Cyber Week” (Nov. 23-29), it may be instructive to look at the experience of one major retailer.

Kohl’s has released an infographic summarizing what so far is a successful digital holiday shopping season. Among the facts and figures Kohl’s has released about the performance of Kohls.com during Cyber Week:

Cyber Monday 2015 will be a day for the retail record books, at least until next holiday season.

Tractor Supply Company is seeing green at its new distribution center.

The company’s new DC ,in Casa Grande, Arizona, has achieved LEED (Leadership in Energy and Environmental Design) Silver certification from the U.S. Green Building Council. It is the second LEED Silver certification awarded to a Tractor Supply Company facility within the last year.

InnerWorkings on Tuesday entered an exclusive partnership to enhance the marketing supply chain of Weis Markets. 

One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.

Huge numbers of shoppers feasted on deals over Thanksgiving weekend, but how and when Americans did so has forever changed, as online activity exceeded store visits.

Retailers such as Walmart, Target, Best Buy and Macy’s spoke of well executed promotional strategies that leveraged their physical and digital presence and those insights were validated by data from the National Retail Federation’s Thanksgiving Weekend Survey conducted by Prosper Insights & Analytics.

Three leading retailers suffered varying degrees of difficulty with their e-commerce sites during the Thanksgiving holiday weekend.