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Are Retailers Giving Away Too Much?
The holiday promotion season is fast approaching with the arrival of Thanksgiving and Black Friday. From that moment the race is on for customer dollars through to the New Year. We’ve all been through this many times, and it seems like no sooner has one season finished than we are shortly into planning for the next. But what impact are the prices we set having on customer behavior and the profits of retailers?
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Survey: Retailers lag in social outreach to consumers
Consumers find it easy to use social media for brand engagement, but that doesn’t mean they are using it.
According to the new “Global Brand Simplicity Index” from New York-based branding firm Siegel+Gale, 65% of consumers say social media is a simple platform for learning about brands, products and services via social media. Yet only 32% use social media for this purpose.
Similarly, 45% of consumers find social media simple for engaging customer service, but only 11% use social media for customer service engagement.