Data & Analytics

Millennials shop differently than their parents, but when it comes to the end result, they are looking for the same thing: a great deal.

According to the Blackhawk Engagement Solutions’ “Millennials Disrupt Shopping” report, based on two separate surveys of 500 millennial consumers each, smartphones are a dominant method of connection to the web for millennials, with 89% using them to connect to the Internet. This compares to 75% using laptops, 45% using tablets and 37% using desktop computers.

For a highly specialized retailer like specialty music chain Guitar Center, keeping track of store labor can pose extra challenges.

“Our customers want knowledgeable associates for specific instruments,” explained Alex Khamudis, manager of store labor for Westlake Village, California-based Guitar Center. “How do you figure out when to schedule experts, and how many, across four separate departments like guitar and drums?”

Shoppers are purchasing more on mobile than ever before — and they are also making larger purchases.

That’s according to a new report from Yesmail, the email service provider within Yes Lifecycle Marketing, which found that overall revenue coming from mobile devices is up 9.9% year-over-year, according to Yesmail.

JTRE Holdings announced it purchased the cooperative shares of the ground floor retail portion of 349 W Broadway in Soho, New York. Adding to its rapidly growing portfolio of commercial and mixed-use assets, the property was acquired for $5 million.

Online retail platform eBay Enterprise is entering a new partnership to help its retail users directly serve the needs of customers.

eBay Enterprise is teaming up with OpenSpan Inc., a provider of contact center automation and intelligence technology, to provide solutions designed to automate, simplify and integrate applications to improve the way contact center agents work.

7-Eleven is teaming up with a San Francisco start-up to launch an on-demand delivery service at select colleges.

The convenience store giant has partnered with Tapingo, a mobile commerce application for college campuses, to launch on-demand delivery of 7-Eleven products in the college market.