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Instagram program zooms in on social commerce
Visual social media network Instagram is taking a new step toward becoming a platform for commerce.
Instagram has launched a new program called Instagram Partners that is designed to help companies advertise on the social network. Each certified partner must have expertise in at least one of three defined areas: ad tech (buying and selling ads at scale), community management (managing comments and gaining consumer insights), and content marketing (sourcing and delivering content at scale).
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Update on American Apparel
American Apparel’s preliminary results for its third quarter are not looking very good.
The beleaguered retailer said it could not meet the deadline to file a quarterly report for the three months ended Sept. 30, noting that efforts related to its Chapter 11 bankruptcy filing in October have taken up a good deal of its time.
But American Apparel released estimates in which net sales for the quarter were down 19.1% to $126 million.