Data & Analytics

Staples Inc. is turning to Twitter to provide extra assistance for its small business customers.

Staples is preparing the launch of the #MoreSmallBiz Squad, a group of experts who will directly interact with small business customers through use of the #MoreSmallBiz hashtag. The experts will offer blog posts and other content, and also directly interact with small businesses who post questions on Twitter using the hashtag.

The three-day Christmas weekend (Dec. 25 - Dec. 27) showed strong consumer interest in online shopping during and immediately after the holiday.

According to Verizon Retail Index, broadband traffic attributed to e-commerce shopping activity increased dramatically starting on Christmas Day to 26% above average daily levels, posting a seasonal high of 30% above normal levels by Sunday, Dec. 27.

Amazon.com had a merry (and prosperous) holiday season, at least according to a limited set of statistics released by the e-tail giant.

Amazon touted the impact of mobile commerce on its 21st holiday season, reporting that nearly 70% of its customers shopped using a mobile device. However, Amazon did not break that figure down into how many shoppers actually made mobile purchases compared to those who browsed on a mobile device and bought through another channel.

On-demand alcohol delivery app Drizly is in a growth mode. The start-up has an average transaction of around $70, about three times higher than a normal, average in-store transaction, the founders told Boston.com. [Boston.com]

Did a last-minute rush make for stronger holiday sales than many — including the National Retail Federation — had expected?

That’s the way it looks based on the MasterCard Spending Pulse report, which found that sales (excluding auto and gas) increased 7.9% during the holiday season, led by double-digit gains in e-commerce, women’s apparel and furniture.

The SpendingPulse report, released on Monday, December 28, looked at U.S. sales trends across cards, cash and checks from Black Friday to Christmas Eve.

It is common during an election cycle for candidates to lament how nothing gets done in Washington. However, that’s not always a bad thing, as evidenced by some of the Retail Industry Leaders Association’s efforts to influence and repeal legislation.

As the 2015 legislative session comes to a close, RILA has identified several important regulatory and legislative wins that will benefit retailers and their millions of employees and customers.

The core capabilities of the National Basketball Association (NBA) do not include fulfilling purchases made at its New York flagship store. According to Re/code, the NBA is partnering with online specialty athletic retailer Fanatics to provide tablet-based “endless aisle” fulfillment to its store via the Fanatics warehouse. [Re/code]

Retailers and suppliers have a new ally in their efforts to unlock actionable insights from the proliferation of data thanks to what Enhanced Retail Solutions contends is groundbreaking new functionality in its Intelligent Retail Platform.