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Carhartt dives deep into online consumer data
Vertical specialty workwear retailer Carhartt Inc. is gaining an unprecedented view into what customers want, when they want it.
Carhartt is leveraging the new IBM Commerce Insights solution that is designed to help online retailers evaluate category and product performance for quick merchandising decisions. Leveraging cognitive capabilities from Watson Analytics,IBM Commerce Insights provides a single view of customer behavioral, market and business performance data directly on Carhartt’s storefront.