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Beyond Apple Watch, a retail strategy for the IoT
For both customers and merchants, the retail experience is going to transform dramatically over the next five to ten years as the Internet of Things moves from novelty to mainstream. With growth from 900 million units installed in 2009 to a predicted 26 billion by 2020, there are five ways the Internet of Things will drastically alter the retail industry:
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Old Navy promotes spring fashions to Millennials via Tumblr, Yahoo
New York -- Old Navy is promoting its spring fashions with a new marketing campaign running across Tumblr and Yahoo. Designed to engage Millennial women, the campaign will use Old Navy’s Tumblr page as the content hub and combine native, video and display advertising across Yahoo properties and its extended network.

