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KEEP YOUR EYE ON VISUAL SEARCH
One trend that will likely become more prevalent in 2016 is visual search, the ability to click on an image of a product and obtain information or even make a purchase, without typing in any words.
Urban Outfitters and other select retailers are offering visual search capabilities, and the failed Amazon Fire smartphone essentially made the world into an Amazon showroom with an advanced virtual search tool.
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Study: Holiday shoppers have return preferences
Retailers seeking to make the holiday return process as pleasant as possible need to offer a few specific features.
According to a new post-holiday study of 500 adult U.S. consumers from location-based mobile platform provider Retale, 24% of those surveyed stated that they are likely to return or exchange at least one of the presents that they received this holiday season.