-
Tech Bytes: Top Three Items on Shoppers’ Holiday Experience Wish Lists
We all know the stress of seasonal shopping can make the holidays anything but merry for consumers.
However, there are a few key customer experience features retailers can offer to help make this time of year bearable, if not downright happy, for beleaguered shoppers. The holiday customer experience should be:
App-centric
-
The North Face uses artificial intelligence to engage with customers
Specialty outdoor retailer The North Face is engaging its nature-oriented online customers in a very down-to-earth way.
The North Face is launching a new interactive online shopping experience. Using the IBM Watson artificial intelligence platform and Fluid XPS intuitive recommendation engine, customers can now use natural conversation as they shop online to receive personalized outerwear recommendations.