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GNC names new marketing partners
On the heels of questions over quality control standards for its herbal supplements, GNC has announced three new marketing partners.
GNC said the new agency partners – Consigliere (brand management/creative/advertising), CROSSMEDIA (media/communications planning) and 22squared (digital and social media) – will help drive profitable growth for the brand.
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Holiday report card for omnichannel retailers
Retailers are mostly meeting the needs of today’s omnichannel customer, but there’s still room for improvement, according to a new study.
The 2015 Omnichannel Fulfillment Special Report by Kurt Salmon analyzed retailers’ peak-season fulfillment plans and realities to uncover successes, challenges and opportunities for this year.

