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Foursquare will pick up the groceries
Local discovery app Foursquare is the latest entity to join the increasingly crowded on-demand delivery market.
Foursquare is partnering with Delivery.com to enable users to order groceries, food and alcohol directly through the Foursquare mobile app. The integration, facilitated by the mobile commerce platform Button, leverages Button's DeepLink Commerce technology to enable cross-functionality between the Delivery.com and Foursquare apps.
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What channel are digital buyers flocking to?
Consumer trend data shows that more than half of digital shoppers will use one specific channel for making purchases at least once within a year.
According to a new report from eMarketer, 95.1 million Americans ages 14 and older, or 51% of digital buyers, will make at least one purchase via a smartphone during 2017. This figure will rise to 55% by 2020.

