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Apple Pay use lags awareness
Consumers know about Apple Pay, but that doesn’t necessarily mean they are conducting mobile payments with it.
According to a December 2015 survey of 1,300 U.S. household financial decision-makers, including 580 iPhone 6 users, conducted by First Annapolis Consulting Inc. awareness of Apple Pay is quite high. Among all survey respondents, 73% have heard of Apple Pay, while awareness jumps up to 84% for the sub-group of iPhone 6 owners.

