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Hudson’s Bay and Lord & Taylor roll out beacon tech in North America
HBC Department Store Group has deployed the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S.
Using beacons installed in merchandising areas throughout its stores, Hudson's Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps.
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More supermarkets certified by Green Building Initiative
Portland, Oregon -- The Green Building Initiative announced a wave of Green Globes certifications for new supermarkets across the nation. The properties include New Seasons Markets in Oregon, and Whole Foods Market, Price Chopper, Aldi’s, Harris Teeter, Wegmans, and Publix stores across the country.
