Data & Analytics

Philadelphia — Except for a momentary spike during the 2014 holiday season, conversion and add-to-cart rates have been dropping steadily year-over-year. However, according to the global Ecommerce Quarterly report from Monetate, personalized, relevant product recommendations help brands avoid this issue.

Los Angeles - Marketing services company Connexity Inc. has acquired the PriceGrabber retail lead generation platform and network. The company will provide shopping leads that result in more than $2 billion in annual sales for retailers and brands.

PriceGrabber's shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of shoppers each month from online shopping destinations such as Yahoo!, Ask.com and PriceGrabber.com. Retailers will manage a single lead channel.

Stores are once again the darlings of retail — even e-commerce pure plays are scrambling to establish brick-and-mortar locations, while established brands are busy exploring new ways to leverage their existing physical footprint. Many predicted that the store would survive — and indeed thrive — but few realized the full degree to which stores would become a coveted link within today’s customer-driven “commerce anywhere” shopping experience.

Fast growing grocery delivery service Instacart is adding a value-oriented chain to its network of grocery stores.

The company announced it is teaming up with Smart & Final to allow customers in Los Angeles and the San Francisco Bay Area to choose from virtually any items carried at their local Smart & Final store and have them delivered in as little as one hour.

Prices on Instacart will match Smart & Final's everyday low in-store prices, excluding special offers.

Retailers looking for ways to enhance the customer experience could learn from a new attraction at Hershey’s Chocolate World.

This summer, guests at Hershey’s Chocolate World will be treated to a delicious new Chocolate Tasting Experience, find their favorites in Hershey’s Largest Candy Store and mix their favorites at the new Amazing Candy Machine.

In the new Chocolate Tasting Experience, guests can immerse themselves in the flavorful world of chocolate tasting.

San Francisco — Gap Inc. on Monday lowered the boom on its biggest and most troubled division, announcing it would close 175 of its 675 namesake stores in North America over the next few years, with 140 of the closures occurring in the current fiscal year. In line with the closings, the brand’s headquarters workforce will be reduced by about 250 roles this year.

The closings will not impact Gap Outlet and Gap Factory Stores. Gap will also close a limited number of European locations, but it did not give a specific store count.

HARRISBURG, Pa. — Extreme-value retailer Ollie’s Bargain Outlet Holdings on Monday filed for an initial public offering. With a tagline of "good stuff cheap,”  Ollie’s operates 181 stores in the Eastern United States, expects to open 25 to 30 stores in fiscal 2015 and sees the potential for more than 950 locations across the country. (For more on Ollie’s, click here.) 

Charlotte, N.C. – June is the traditional wedding month, and Belk Inc. is making things easier for marriage-minded customers with a new wedding registry app. The Android and iOS app offers features including a registry checklist and tips for brides and grooms-to-be.

In addition, a thank you note assistant automatically tracks gifts and givers. Users can also set up a registry and scan items directly from mobile devices.

The nationwide expansion of the Facebook Place Tips in-store mobile promotion service, complete with free proprietary Bluetooth Low Energy (BLE) beacons, was interesting news.  Here are three implications of Facebook’s latest effort to serve as a commercial platform:

Philadelphia — The Pep Boys: Manny, Moe & Jack named Hertz Corp. veteran Scott P. Sider, 54, as its new CEO, effective June 15. He most recently served as group president of Hertz Corporation’s largest division, Rent A Car Americas, with over 3,200 locations.

The announcement comes more than eight months after Pep Boys CEO Michael Odell resigned on the heels of disappointing second quarter earnings.