Data & Analytics

Armonk, N.Y. -- IBM Corp. announced it will acquire digital marketing technology provider Silverpop. The Atlanta-based Silverpop allows marketers to target highly personalized offers and promotions. IBM said the technology will enhance its enterprise marketing capabilities.

Financial terms of the deal were not disclosed.

Matthews, N.C. – Family Dollar Stores Inc. plans to close about 370 underperforming stores , cut jobs and lower prices on 1,000 basic items on the heels of a disappointing second quarter. The retailer is also slowing its new store growth beginning in fiscal 2015 to bolster its return on investment. It now anticipates opening 350 to 400 new stores as opposed to approximately 525 stores in 2014.
 

New York – Ann Inc. has signed a long-term renewal agreement with Alliance Data Systems Corp. to continue providing private label and co-branded credit card services. Alliance Data will continue to deliver marketing-driven private label and co-branded credit card programs that recognize and reward Ann Taylor and Loft card members.

Ann Taylor and Loft brands are marketed in approximately 1,025 stores across the U.S., Canada, and Puerto Rico through its Ann Taylor, Loft, Ann Taylor Factory and Loft Outlet stores, as well as globally online.

Atlanta -- Dollar year-over-year volume growth during the month of March 2014 remained positive at 2.1%, but slipped from February’s growth of 2.4%, according to the First Data Corp. SpendTrend report. The report, which analyzes same-store point-of-sale data by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks from nearly four million U.S.

Southfield, Mich. -- Kris Abrahamson has been named as VP retail consultancy of shopper marketing agency The Mars Agency. Abrahamson has more than 20 years experience in the consumer packaged goods industry and was most recently the senior director of innovation with PepsiCo's Global Nutrition Group.

As part of the retail consultancy group, she will drive strategic growth initiatives against The Mars Agency's clients' key retailers and lead innovation initiatives that will address evolving shopping behaviors affecting retailers today and in the future.

San Francisco -- Zynga Inc. named former Best Buy executive David Lee as CFO, effective April 14, as the online games company and creator of “Farmville” seeks to return to growth. He will replace current CFO Mark Vranesh who has decided to leave the company.

Lee was previously the senior VP of corporate finance, treasury, mergers and acquisitions and corporate strategy at Best Buy.

New York -- March was a so-so month for retailers, whose performance was impacted by unspring-like, cold temperatures in many parts of the country and a late Easter. (Easter falls on April 20 this year as opposed to March 31 last year.)

The eight retailers tracked by Thomson Reuters posted a 2.2% increase in March same-store sales, better than the expected 1.4% increase.

Boston – Email remarketing to online customers who visit e-commerce sites but do not make a purchase can significantly boost conversion and revenue rates for online retailers. According to a new report from the SeeWhy Conversion Academy analyzing 80 Demandware-based e-commerce sites, “The ROI of Email Remarketing for E-commerce and Brands,” on average, 97% of visitors to e-commerce sites don’t make a purchase.