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Party City shrinks net loss in Q1
Elmsford, N.Y. – Party City Holdco Inc. had something to celebrate in the first quarter of fiscal 2015, shrinking net loss to $8.52 million from $19.91 million the same period a year earlier. In addition, total revenues rose 7% to $462.1 million, from $432.99 million.
Brand same-store sales increased by 5.2% aided by the shift of the Easter selling season to the first quarter, which contributed 1.5% to the increase.
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Tech Guest Viewpoint: The Importance of Data in Customer Loyalty
By Gitte Amstrup Sandlykke, chief marketing Officer, Targit
The success or failure of any business in this crowded and complex marketplace comes down to whether business goals are met – maintaining customer loyalty is chief among them. However, many retailers are beginning to confuse loyalty with promotions, loyalty cards and awards, undermining brand equity rather than building stronger ties with their customers.

