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Why Aren't Customers Buying Social Buy Buttons?
Consumers love to shop and love using social media, but somehow the two passions are not connecting.
Twitter, which has been piloting an embedded buy button in tweets since September 2014, is abandoning the effort. Recent studies from Forrester and GlobalWebIndex indicate generally low consumer usage rates for social buy buttons, which are also offered by platforms such as Pinterest and Instagram.
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Small chain thinks big with personalized promotions
Marc’s, a 58-store deep-discounter of grocery, health and beauty products and other items, is providing targeted recommendations with help from national partners. The Cleveland-based retailer is teaming up with Allrecipes to introduce in-store beacon-triggered experiences that provide shoppers with personalized meal recommendations through the Allrecipes Dinner Spinner app. In-store notifications are triggered on shoppers’ smartphones by a Verifone beacon system running on the Footmarks SmartConnect proximity platform.

