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Study: Augmented reality revamps shopping experience
Digital disruptors continue to impact the shopping experience, and augmented reality (AR) is no exception. Specifically, 61% of customers reported that augmented reality has influenced where they decide to shop, according to “The Impact of Augmented Reality in Retail,” a report from Interactions, an experiential marketing firm and division on Daymon. The report, which is based on responses from more than 1,000 Americans, examines how AR has become a part of consumers’ shopping experiences.
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Poor staffing practices damaging retailers’ bottom lines
Inefficient staffing processes and lack of adequate workforce engagement tools are causing retailers to leave money on the table. That’s according to new survey by Workjam, which found that only 17% of retail managers feel their stores’ hourly associates are very motivated and engaged. As a result, 47% of the managers say at least 5% of their staff quit in an average three-month period.
