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How Walmart built the fastest growing retail app

9/17/2015

Walmarthas figured out how to tap into its shoppers’ offline habits to drive more engagement online, according to a new report from Quartz.


Walmart has managed to do something very few retailers have accomplished: Convince millions of people its mobile app is useful enough to snag a prime spot on their phones’ home screen.


Read more about Walmart's strategy by clicking here.



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