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Report: Best Buy services president will leave company
Minneapolis – Christopher Askew, president of Best Buy services, is reportedly leaving the company. According to the Wall Street Journal, Askew is leaving his post overseeing Best Buy’s Geek Squad technology services offering less than two years after he was hired from NCR Corp.
An internal company memo indicates CEO Hubert Joly will oversee the services organization on an interim basis. Best Buy confirmed the memo. The retailer has been expanding its showroom floor space as services sales have been declining.
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Target appeals to Hispanic shoppers in new marketing campaign
Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.
The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.
According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.