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Study: Amazon primes for social growth
London, U.K. — Online retailing giant Amazon.com is the retail industry's fastest growing social media brand. According to the latest Retail Social Media Benchmark results from eDigitalResearch, Amazon tops both the Facebook and Twitter social media rankings.
Amazon climbed to the benchmark's top spot, thanks in part to its recent Prime Day sales event, having gained more than 1.2 million new followers on its Twitter account since the last wave back in March.
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Survey: In-store experience matters
Stamford, Conn. — Even with the increasing influence of digital technology on retail habits, the in-store experience is important in all major purchase decisions, according to a new survey. The new Fourth Annual Major Consumer Purchase Study from Synchrony Financial shows that an overwhelming majority of shoppers buy in person.
At the same time, shoppers continue to carefully research major purchases of $500 or more, including financing options. While 80% of major purchase customers start with online research, most finish the deal inside a store.
