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Study turns up surprising results about who likes to browse in-store
Cambridge, Mass. – It’s not only middle-aged women that like to browse retail stores.
Bucking demographic stereotypes that suggest men and millennials are more tech-oriented, it turns out both groups are more likely than other consumer groups to browse in-store.
At least that’s according to a new study from Adroit Digital, “Marketing to Millennials,” which found that 57% of millennials do the majority of their retail browsing in-store, close to the 61% of consumers 35 and older who are in-store browsers. -
Tyco opens customer experience center for Walmart with simulated store environment
Bentonville, Ark. -- How important is Walmart to Tyco Retail Solutions Inc.? Important enough that Tyco has built a state-of-the-art facility dedicated to the giant retailer.
Located in Bentonville, Arkansas, the Walmart Retail Experience Center features a simulated retail environment and showroom where the retailer’s executives from around the globe will have access to resources and capabilities aligned to Walmart’s growing global footprint. It is Tyco’s first center built exclusively for one client.

