Data & Analytics

Report: Online returns are a big problem
Retailers wondering how much of an issue e-commerce returns are may not like the answer.

According to a new infographic from returns management software provider TrueShip, E-commerce returns are both prevalent and frequently the fault of the retailer.

TrueShip data shows that about one-third of all products purchased online are returned by consumers. Of these returns, almost one-quarter (23%) are due to the wrong item being shipped. Another 22% of e-commerce returns results from a product looking and appearing different when it arrives than it did online.
Cross-channel consistency
The digital and physical selling environments are converging. Whether this phenomenon is called “cross-channel”, “omnichannel”, or given some other label, consumers now routinely use their Internet-enabled (and frequently mobile) devices to find information about potential purchases, even when they are in the store. So as far as consumers are concerned, the selling channels have already converged. As a result, retailers are now forced to catch up.

Study: Don’t overestimate social marketing

Consumers have made it clear what type of marketing influences their purchase decisions, and it’s not always high-tech. According to a new study from branding network Experticity, 82% of marketers believe social media is extremely or somewhat effective in influencing buyer decisions, yet only 49% of consumers reported that they trust brand social media campaigns.

In addition, 83% of marketers believe traditional advertising is the most effective means of influencing buying decisions, but only 47% of consumers say they trust it.
True Religion believes in omnichannel

Specialty apparel retailer True Religion has found something to connect the physical to the virtual. The Manhattan Beach, California-based chain, which operates about 900 stores globally, has launched an e-commerce site that links its customer experience across channels.
Dollar General touts digital savings

Dollar General is looking to drive increased participation in its digital coupon program by featuring several enhanced benefits during the month of October.
HBC realigns business, IT

Hudson's Bay Company (HBC) is launching a wide-ranging corporate growth and efficiency initiative, with omnichannel technology at the center. Building on its purchase of Saks Inc. in 2013, HBC seeks to deliver an enhanced omnichannel customer experience, accelerate financial performance and drive future success.
CSA’s X/SPECS announces digital innovation theme

Chain Store Age’s 13-year-old Executive SPECS event has been rebranded X/SPECS to underscore a new focus on innovation and in-store technologies.

X/SPECS 2015, to be held Oct. 27-29 in Scottsdale, Arizona, will showcase the evolution of physical stores and the role that technology plays in transforming the in-store customer experience through a series of exciting presentations that will include:
Walmart moves closer to renewable future with big wind deal

Walmart has taken a big step towards becoming 100% supplied by renewable energy.

The discounter entered into a long-term power purchase agreement to buy the majority of the electricity generated by Pattern Energy Group’s new Logan's Gap Wind facility.

The 200 megawatt facility is in Comanche County, Texas.
Five mistakes retailers will make this holiday shopping season

The 2015 holiday shopping season will soon be here and consumer expectations have never been higher.

Being prepared to accept payments any way and anywhere your customers want to pay, and taking a proactive approach to your business operations can help you avoid the following five mistakes and ultimately win the sale.
Five retail IT trends for holiday 2015

The holiday season is rapidly approaching, so of course everyone is thinking about the latest trends in... retail IT. Okay, nobody outside of the industry has visions of technology solutions dancing in their heads, but retailers do need to know what is developing on the IT front as their busiest season arrives.
Another mobile payment solution launches in U.S.

Hot on the heels of Google’s official launch of Android Pay, Samsung is officially entering the U.S. mobile payment market. Samsung Pay, which launched in South Korea in August, is now available for use by U.S. consumers.

Samsung Pay functionality is built into the hardware of Galaxy S6 and S6 Edge mobile devices. Samsung says Samsung Pay is the first and only mobile payment service that works with both near field communication (NFC) and card readers with magnetic secure transmission (MST) technologies, which means it is already compatible with most POS terminals.
It's all about image at eBay Enterprise

Proponents of the motto “image is everything” will be pleased with a new partnership eBay Enterprise is launching. The online retail platform is teaming up with visual commerce platform Curalate to give publishers the ability to drive traffic and revenue from images sourced from Instagram.

The partnership offers Curalate Like2Buy, which allows users to directly click to purchases from Instagram images, to more than 100,000 publishers in the eBay Enterprise Affiliate Network.