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Facebook shoppers increasingly on the go
Purchases made via Facebook advertisements are more frequently occurring via mobile device.
According to new data released by the Facebook IQ marketing insights division, three in 10 purchase conversions from Facebook ads between January and May 2015 took place on a mobile device (24% on a phone, 6% on a tablet). During that same period, the frequency of mobile purchases increased 35%, according to Facebook IQ’s latest internal analysis.
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Twitter gets more promotional
It won’t impact retailers’ bottom line as much as the new Buy Now button, but Twitter is continuing its evolution into more of a sales-oriented digital platform.
Twitter is testing a new feature called “Promoted Moments,” which builds on its Moments offering that was launched at the beginning of October. Twitter Moments allows users to click on a special tab and view a curated list of stories considered to be the “best” on Twitter.

