Data & Analytics

Walmart has figured out how to tap into its shoppers’ offline habits to drive more engagement online, according to a new report from Quartz.

Walmart has managed to do something very few retailers have accomplished: Convince millions of people its mobile app is useful enough to snag a prime spot on their phones’ home screen.

Read more about Walmart's strategy by clicking here.

Justice continues to be a drain for the Ascena Retail Group, but in the fourth quarter Lane Bryant also proved to be a burden, as the company reported a drop in same-store sales.

The operator of Justice, as well as stores under the Lane Bryant, Cacique, Maurices, Dressbarn, and Catherines brands, said combined same-store sales declined 2% during its fourth quarter of fiscal 2015 ended July 25.

Target Corp. has operated an innovation lab in San Francisco since 2013, but now the retailer is eyeing a more accelerated and outward-focused approach to innovation.

In collaboration with Boulder, Colorado-based startup accelerator Techstars, Target is creating a new retail accelerator program that will launch next year in Minneapolis.

Target Corp. is going high-tech with efforts to improve employee fitness. All 335,000 U.S. employees of Target will be offered free or subsidized wearable digital activity trackers from Fitbit Inc.

As part of the program, management will have a dashboard that can track individual employees by activities such as how many steps they take in a day. The basic FitBit Zip device will be provided free, or Target will help employees pay for a costlier FitBit wristband device.

As statistical revelations go, the fact most Americans use the Internet and mobile phones is not especially surprising, but still significant for omnichannel retailers.

According to the latest Global Media Intelligence Report from eMarketer, 80.8% of the U.S. population, or nearly 260 million people, will go online at least once a month in 2015.

The newly launched Android Pay mobile payment service from Google is gaining a supporter in the crucial area of processing.

As Google continues its roll out of Android Pay, Atlanta-based e-commerce technology provider First Data Corp. is supporting the new service for in-store transactions.

The Sports Authority is teaming up with Under Armour and MapMyFitness on a new fitness rewards program.

The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

There are four key elements that sustain a customer’s loyalty over the long term (and price is not one of them), according to the newest research from Synchrony Financial.

According to Synchrony Financial’s 2015 Customer Experience and Impact Study, which examines 27 elements of the shopping experience, four experiences stand out as most valued by customers and translate into greater spend and loyalty for retailers.

While the financial industry is supporting the use of chip-and-signature cards to meet the upcoming Oct. 1 EMV mandate, consumers are less convinced.

According to a new survey released by the National Retail Federation (NRF), 62% of U.S. consumers believe new credit cards being issued by banks don’t go far enough to protect card data or prevent fraud.