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Knot Standard customizes IT and clothing
For specialty men’s apparel retailer Knot Standard Inc., custom fit is everything.
The New York-based omnichannel retailer, with seven showroom stores in the U.S. and Dubai, as well as a global e-commerce business, tailors clothing to its customers’ dimensions. This customized approach also fits its IT strategy.
“We built all our systems from scratch using PhP [development language],” explained Matthew Mueller, CEO and co-founder of Knot Standard. “There is no off-the-shelf technology.”
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The Limited predicts promotions
Retailers always take a gamble when targeting promotions, and The Limited is doing its best to improve the odds. The specialty apparel retailer is using the First Insight InsightTargeting predictive analytics solution to determine which products and prices will appeal most among specific customer segments.
InsightTargeting combines data from First Insight's real-time consumer engagements with behavioral data from CRM and social media platforms.

