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Data & Analytics

  • Pinterest makes it easier to buy with ‘Shop the Look’

    Buying merchandise on Pinterest just got even easier.   On Wednesday, Feb. 8, the social media site rolled out a new service called “Shop the Look.” An extension of the company’s Buyable Pins program which enables “pinners” to buy a specific item directly on Pinterest, Shop the Look users can “click on and even buy products they find inside fashion and home decor Pins,” Tim Kendall, Pinterest’s president, explained in the company’s business blog.  

  • Walgreens CIO to launch marketing startup

    The person charged with leading Walgreens Boots Alliance’s digital transformation, is leaving the company in March.   Abhi Dhar, who has essentially served as chief digital officer and CIO of the drugstore giant since 2015, is stepping down from the company to launch an online marketing startup for the retail sector, reported CIO.com. He will serve as CEO of the start-up.  

  • AI helps lingerie brand bolster revenue by 60%

    Cosabella has found a way to future-proof its business, and simultaneously drive sales.   The luxury lingerie brand had no trouble attracting shoppers. But to ensure longevity, brands must convert contacts into loyal customers if they want to grow their market share. Cosabella took a proactive step in this process by adopting an artificial intelligence (AI) platform from Emarsys, to revolutionize the role of its marketers.  

  • Cybersecurity report reveals who consumers trust most in securing data

    When it comes to securing their online data, Americans have more confidence in online marketplaces than traditional retailers.   Fifty-four percent of Americans who shop online trust online marketplaces such as eBay and Amazon, with their financial information, according to a report by Blumberg Capital. In contrast, only 33% of consumers trust established retail brands such as Walmart, Gap, Target, and Macy’s.    

  • Whole Foods Market disappoints

    Whole Foods Market on Wednesday reported a disappointing first quarter and also lowered full-year sales and earnings guidance.    Net income was $95 million for the quarter ended Jan. 15. The company earned an adjusted 39 cents a share during the quarter, in line with estimates.   Total sales in the quarter increased 1.9% to $4.9 billion, less than the Street expected.    

  • Study: This retailer will gain from Macy’s, Kmart store closings

    Off-price giant TJX Cos. stands to gain traffic from the planned shutterings of select Macy’s and Kmart stores this year.    A study by Foursquare indicates that T.J. Maxx will gain traffic from Kmart store closings, while Marshalls will benefit from Macy’s closings, reported Boston Business Journal. Both banners are owned by TJX Cos.  

  • Report: Super Bowl pays off for online grocers

    Not only was the 2017 Super Bowl a game for the record books, it also drove shoppers to their favorite e-grocers to prep for the big game.   As time-pressed Americans football fans shopped with online grocers for game day necessities, they spent more than $150.18 per order — just a few cents more than the average cart size of all goods purchased on Black Friday, which was $149.68.  

  • Study: Online food shopping set to explode

    Within the next decade, online food shopping will reach maturation in the U.S., far faster than other industries that have come online before.   At least that’s according to the “Digitally Engaged Food Shopper,” a report from the Food Marketing Institute (FMI) and Nielsen that takes a comprehensive look into the behaviors, motivations and expectations of the digitally-engaged food shopper.   
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