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Tech Bytes: Lessons learned from holiday 2016 can drive mobile conversions going forward
Mobility’s influence on retail sales has never been stronger. Too bad the same can’t be said for its impact on conversions. I know what you are thinking — the industry had a stellar holiday shopping season, and it was driven by mobile. Indeed, the 2016 holiday season brought in a total $91.7 billion in online sales, an 11% increase year-over-year. Mobile alone brought in a total of $28.43 billion in revenue, a 23% increase over last year, according to Adobe. -
Cloud-based platform helps toy chain streamline promotions
Mass promotions don’t cater to customer demand — or drive sales. By adding a new platform that streamlines the entire promotional planning process, Toys “R” Us Canada is leaving behind vague promotions in favor of more targeted communications based on shopping behavior, store traffic, inventory and customer service.

