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Collective Bias expands social offerings
Connecting brands with influential voices via social media is the premise on which Collective Bias was founded. This week the firm strengthened that proposition with several new initiatives to increase the effectiveness of brand’s social shopper marketing efforts.
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Weiss Markets affected by shortened holiday in Q4
Weis Markets cited a shortened holiday season among the reasons for a decline in fourth quarter and year-to-date sales.
The company reported $686.4 million in fourth-quarter sales for the 13-week period ended Dec. 28, 2013, representing a decline of 1.1% as compared to the year-ago period. Comparable store sales for the same period were down 3.5%.
In 2013, the company's sales totaled $2.7 billion, down 0.3% compared to 2012. Comparable store sales for the 52-week period ending Dec. 28 declined 2.6%.