Data & Analytics

15th annual CGP forecast predicts 3.2% holiday growth
U.S. consumers will generate only a lackluster 3.2% year-over-year increase in holiday sales, according to the latest forecast of November-December spending.

Customer Growth Partners’ 15th Annual Holiday Forecast says retail sales for the holiday period will reach $607 billion, a new record, but the anemic 3.2% pace reflects declining median incomes for all but the top 20% of households.
Infographic: Moms go fully mobile
Moms are now much more likely than ever to complete a purchase via mobile, rather than simply using their devices to compare prices and find coupons.

According to a new infographic from pregnancy and parenting website BabyCenter, in just one year, there has been a 33% increase in moms using their smartphones for making actual purchases. Sixty-four percent of moms say they had completed a purchase via mobile in the last month, in comparison to 48% who said the same in 2014.

Facebook shoppers increasingly on the go

Purchases made via Facebook advertisements are more frequently occurring via mobile device.

According to new data released by the Facebook IQ marketing insights division, three in 10 purchase conversions from Facebook ads between January and May 2015 took place on a mobile device (24% on a phone, 6% on a tablet). During that same period, the frequency of mobile purchases increased 35%, according to Facebook IQ’s latest internal analysis.
Twitter gets more promotional

It won’t impact retailers’ bottom line as much as the new Buy Now button, but Twitter is continuing its evolution into more of a sales-oriented digital platform.

Twitter is testing a new feature called “Promoted Moments,” which builds on its Moments offering that was launched at the beginning of October. Twitter Moments allows users to click on a special tab and view a curated list of stories considered to be the “best” on Twitter.
Etsy brings the crafts to you

Etsy is getting crafty with its customer service offerings.

The online handmade arts & crafts marketplace is launching a home delivery pilot called Etsy ASAP in the New York market for the holidays. Patterning with on-demand delivery provider Postmates, Etsy ASAP enables same- and next-day delivery from participating sellers in New York City for a flat $20 fee.
Survey: The top brand with U.S. consumers is…

Companies that are partially or entirely devoted to retailing dominate a new list of top brands among U.S. consumers.

According to a new study from Boston Consulting Group (BCG), Apple is the top brand with U.S. consumers. Following are Amazon and Walmart. Other retailers in the top 10 list include Netflix, Costco and Chick-Fil-A.

But the survey also showed that Walmart and Apple rank first and third among America's least favorite brands, indicating that "brand love" can be volatile and turn quickly negative.
Study: Email marketers should play percentages

Retailers sending email promotions may want to hold off on announcing deals that offer a specific number of dollars off the listed price.

According to a new study of more than one billion marketing emails by retention marketing firm Retention Science, customers are more receptive to percent-off deals than dollar-off deals. Percent-off deals result in customers 38% more likely to click, and 47% more likely to convert when they were presented with a dollar-off offer.
FedEx expects 12% increase in holiday shipments

FedEx says a big boost in online shopping will propel its business between Black Friday and Christmas Eve at least 12.4% above 2014 levels.

FedEx expects the holiday period to include three shipment volume spikes: Cyber Monday and the first two Mondays in December.

The company said it was adding 55,000 employees for the holidays to handle the increased demand.
Sleepy’s realizes EMV, NFC payment dream

Sleepy’s, The Mattress Professionals is staying awake when it comes to the latest in consumer payment.

The privately held specialty mattress and bedding accessories retailer has committed to upgrading to Ingenico Group smart terminals to securely accept EMV credit and debit cards and NFC/contactless mobile payments at all of its 1,000-plus stores by the end of 2015.
JDA looks south of the border for new excellence center

Retail enterprise technology provider JDA Software Group Inc. is increasing its 24x7 technical support capabilities for clients in North and Latin America.

JDA is opening a new Center of Excellence (CoE) in Monterrey, Mexico. The new facility is the fourth CoE, and the first in Latin America, operated by JDA to provide expert 24/7 support to more than 4,000 customers.
Managing a Global Supply Chain in an Omnichannel World

As omnichannel and e-commerce-only stores have exploded in popularity, delivery timescales and costs have become a key differentiator for retailers. In parallel, advancements in supply chain technology created new opportunities for retailers to make more informed decisions about shipping operations to protect and increase margins.
Tech Bytes: Three Thoughts on Social Retailing: SAP Retail Forum

At the recent SAP Retail Forum held in Miami, I was part of a panel discussion titled, “Creating One Experience for the Digital Consumer.” Providing a consistent, integrated online and offline experience for digital shoppers is a multifaceted task that involves many platforms.

A lot of my commentary focused on how social media in particular can prove a crucial asset in creating a unified digital customer experience. Here are three specific thoughts on social retailing pulled from the panel discussion.