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Study: Apps not top retailer mobile priority
Despite significant publicity about consumer preferences for apps, retailers are focusing their mobile attention elsewhere.
According to a new study from Boston Retail Partners, “Mobile Commerce – The Future of Retail,” a leading 24% of retailers said a new or upgraded mobile website is their top commerce priority, double the 12% who listed a new or upgraded mobile app. Sixty-eight percent of retailers expect mobile sire revenue to increase by the end of the year, compared to 38% who expect mobile app revenue to grow by year’s end.

